Archives: Executives

Pete Chatel brings over 25 years of experience in the building products and pro tools category to his position as leader of marketing, R&D, and North American retail sales at SENCO. His career began at Black & Decker, where he was an integral part of the DeWalt marketing team, launching the brand during the early… Continue reading Peter Chatel

As CEO of SENCO, Ben Johansen drives the vision and strategy for the company and is responsible for ensuring all elements of the organization are working in concert to execute against clear objectives. Since joining SENCO in January 2010, Ben and his team have stabilized and restored confidence in the company both internally and externally,… Continue reading Ben Johansen

Bob Dwyer leads SENCO’s global finance, accounting and IT functions. He is responsible for all financial reporting; forecasting and budgeting; taxes; management of the Company’s debt, cash and working capital; and relationships with the Company’s debt and equity holders. He also serves on SENCO’s executive leadership team, where he consults on strategic planning. Since joining… Continue reading Bob Dwyer

Bob Simpson leads the global manufacturing and supply chain organizations at SENCO. He is responsible for continuously improving operations, by lowering costs and increasing process efficiencies, to meet sales and margin objectives and improve net working capital. Bob joined SENCO in 2013 and brings 30 years of manufacturing and operations experience to the company. He… Continue reading Robert Simpson

Cliff Mentrup brings a wealth of corporate finance, M&A and legal expertise to his role at SENCO. Since joining the Company as General Counsel in 2006, he has taken on increasing responsibility and today oversees a variety of critical areas, including legal, risk management, regulatory compliance, human resources and customer service. He is responsible for… Continue reading Cliff Mentrup

In his 30 plus years at SENCO, Peter Coldman has served in a variety of roles – in warehousing and distribution, customer service, operations, marketing, general management and, most recently, as vice president of sales for the industrial division in North America and Latin America. His responsibilities have, at various times, spanned the United Kingdom,… Continue reading Peter Coldman

Ask Peter van der Wel how he and his team were able to increase SENCO’s sales in Europe by six times in just seven years during the early 2000s, and he cites the phrase: “think globally, act locally.” The key, according to Peter, was recognizing that markets and end users are different around the world.… Continue reading Peter van der Wel